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eicoff.com
eicoff.com
Our Story
Creative
Media
Analytics
Growth Stories
News
Careers
Contact Us
Our Story
Creative
Media
Analytics
Growth Stories
News
Careers
Contact Us
A Data Scientist’s View of the Apple Vision Pro
Eicoff Blog, 2024 Eicoff 2/20/24 Eicoff Blog, 2024 Eicoff 2/20/24

A Data Scientist’s View of the Apple Vision Pro

I walked into the Apple Store the other day with a mission: to experience the Apple Vision Pro for myself. Of course, I’d heard a lot about it, this cutting-edge device with the potential to transform how we work, collaborate, connect, relive memories and yes, enjoy entertainment.

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Data in the creative process? Yes, please.
Eicoff Blog, 2021 Mike Powell 5/5/21 Eicoff Blog, 2021 Mike Powell 5/5/21

Data in the creative process? Yes, please.

One of the biggest challenges for any message maker is to get inside the mind of the audience. So, the more info – reliable, true info – that we creative practitioners can get,

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LiveRamp and Comscore Partner to Make TV Data Actionable
Industry News, 2020 External Source 5/13/20 Industry News, 2020 External Source 5/13/20

LiveRamp and Comscore Partner to Make TV Data Actionable

Consumer media consumption is evolving so quickly that media measurement is struggling to keep pace. The ecosystem is calling out for a next-generation measurement alternative.

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TV networks race into data-based ad sales
2018, Industry News External Source 4/11/18 2018, Industry News External Source 4/11/18

TV networks race into data-based ad sales

In 2017, the NBCU's "Audience Studio," the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data

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