The year is coming to a close, which means it’s time for critics like me to look back on the most memorable television of 2020

In a major overhaul of its video measurement, Nielsen is preparing to offer a new cross-media solution called Nielsen One.

As people continue working and attending school remotely because of Covid-19, they’re also able to work a lot more TV watching into their daytime routines, according to new data from Nielsen.

It's a wrap for "The Halo Effect," the trilogy of explorations into television's impact on consumer relationships with brands from Comcast's Effectv unit.

In the very near future, every single video ad impression will be addressable-enabled.

As we near the end of a challenging 2020, it is worth taking a look at your key partners to make sure that you are getting what you need from your relationships.

With an unpredictable holiday season ahead, see why DRTV offers marketers greater stability, flexibility and opportunity.

Finding positives in the year 2020 is no easy feat. With one troubling event after the next, it’s been a year where Gloom and its best friend Doom keep piling on.

Adding television to digital media improves overall ad campaign performance compared to digital-only — including significantly higher time-spent with ads, brand recall and purchase intent.

As a podcast enthusiast, I’m always up for an episode of How I Built This by NPR. A recently re-aired episode documented the story of how co-founders Niraj Shah and Steve Conine came to build Wayfair.

Whisky brand will donate $1 to local venues each time someone plays If You Want Me to Stay

On Tuesday evening comes a new entrant in the cable news wars: WGN America’s News Nation, a three-hour primetime newscast that promises a just-the-facts approach to viewers’ daily diet.

Tito’s Handmade Vodka is normally a mainstay activation presence at U.S. music festivals, but with the Covid-19 pandemic canceling live music events this summer, the brand is filling the void with its own virtual concert series.

TVSquared has been selected by Eicoff to provide addressable, OTT and linear TV attribution for its clients.